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ASSURED DIRECT LTD

Active
11369627·incorporated 2018-05-18

ASSURED DIRECT LTD is an active UK private limited company, incorporated on 18 May 2018 at Companies House (number 11369627; OpenRegistry canonical ID GB-11369627-assured-direct-ltd). Sophymarine's OpenRegistry classifies it under SIC 82990 (Other business support service activities n.e.c.), one of 181,106 active UK entities in that code and one of 1,093,852 active companies registered in London (postcode WC2A). Programmatic access via MCP at https://openregistry.sophymarine.com/mcp.

Status
Active
Type
Private Limited Company
Incorporated
2018-05-18
Registered Address
7 BELL YARD, LONDON, WC2A 2JR, ENGLAND
SIC
82990 — Other business support service activities n.e.c.
Country of origin
United Kingdom

Directors

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Shareholders

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Financials

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Filings

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Accounts

Last filed accounts made up to 2025-05-31. Next accounts due 2027-02-28. Financial year-end: 31/05. Filing class: MICRO ENTITY.

Confirmation statement

Last confirmation statement made up to 2025-05-17. Next confirmation statement due 2026-05-31.

Persons with significant control

ASSURED DIRECT LTD has 1 person with significant control on file:

  • Mrs Jennifer Rogers. born 1963 resident in England, English national. Notified 2022-07-01.
    • Owns 75% or more of shares

3 historical PSC records have ceased:

  • Mr Alan Michael Prior born 1960 resident in England, English national. Notified 2019-02-28. Ceased 2019-12-01.
    • Owns 75% or more of shares
  • Mrs Jennifer Rogers born 1963 resident in United Kingdom, English national. Notified 2019-12-01. Ceased 2021-03-01.
    • Owns 75% or more of shares
  • Mrs Jennifer Rogers born 1993 resident in United Kingdom, British national. Notified 2018-05-18. Ceased 2019-02-28.
    • Owns 75% or more of shares
    • Holds 75% or more of voting rights
    • Has the right to appoint and remove directors

Previous names

ASSURED DIRECT LTD has previously traded as:

  • MYCALL LTD (until 2022-05-17)
  • CTR ASSISTANCE LTD (until 2021-03-15)
  • AFFINITY SALES AND MARKETING LTD. (until 2019-12-10)
  • AFFINITY SALES LTD (until 2019-03-11)
  • WARRANTIES PLUS LIMITED (until 2018-08-02)

Similar UK companies

Other companies registered under SIC 82990 (Other business support service activities n.e.c.):

Other companies registered in London:

Need real-time profile, officers, shareholders, financials or filing? Open the live profile at /company/gb/11369627.

Source: Companies House Free Company Data, refreshed 2026-05-01. Official record: find-and-update.company-information.service.gov.uk.