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Companies House/London/Company profile

PERFORMANCECONTENT.AI LTD

Active
10523022·incorporated 2016-12-13

PERFORMANCECONTENT.AI LTD is an active UK private limited company, incorporated on 13 December 2016 at Companies House (number 10523022; OpenRegistry canonical ID GB-10523022-performancecontent-ai-ltd). Sophymarine's OpenRegistry classifies it under SIC 73110 (Advertising agencies), one of 32,484 active UK entities in that code and one of 1,093,852 active companies registered in London (postcode EC1V). Programmatic access via MCP at https://openregistry.sophymarine.com/mcp.

Status
Active
Type
Private Limited Company
Incorporated
2016-12-13
Registered Address
128 CITY ROAD, LONDON, EC1V 2NX, UNITED KINGDOM
SIC
73110 — Advertising agencies
Country of origin
United Kingdom

Directors

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Shareholders

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Financials

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Filings

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Accounts

Last filed accounts made up to 2024-12-31. Next accounts due 2026-09-30. Financial year-end: 31/12. Filing class: MICRO ENTITY.

Confirmation statement

Last confirmation statement made up to 2025-07-06. Next confirmation statement due 2026-07-20.

Persons with significant control

PERFORMANCECONTENT.AI LTD has 1 person with significant control on file:

  • Mr Jeremy Adrian Ervine born 1982 resident in England, British national. Notified 2022-04-01.
    • Owns 50–75% of shares

3 historical PSC records have ceased:

  • Mr Jeremy Adrian Ervine born 1982 resident in England, Australian national. Notified 2019-07-01. Ceased 2020-08-26.
    • Owns 50–75% of shares
  • David Campbell born 1983 resident in United Kingdom, British national. Notified 2016-12-13. Ceased 2023-06-30.
    • Owns 50–75% of shares
    • Holds 75% or more of voting rights
    • Has the right to appoint and remove directors
  • Mr Jeremy Adrian Ervine born 1982 resident in England, Australian national. Notified 2020-11-01. Ceased 2021-05-10.
    • Owns 25–50% of shares

Previous names

PERFORMANCECONTENT.AI LTD has previously traded as:

  • TRUMAN FILMS LIMITED (until 2026-04-10)
  • THE BEST BIT THINKING LTD (until 2018-10-12)

Similar UK companies

Other companies registered under SIC 73110 (Advertising agencies):

Other companies registered in London:

Need real-time profile, officers, shareholders, financials or filing? Open the live profile at /company/gb/10523022.

Source: Companies House Free Company Data, refreshed 2026-05-01. Official record: find-and-update.company-information.service.gov.uk.